Intelligent Counterfeit Detection and Analysis

Intelligent Counterfeit Detection and Analysis

The Deep Analytics with respect to the brand and the insights of wersel use Artificial Intelligence to smartly Identify Fakes. The learning Algorithm of wersel analytics streamlines the process by Shortlisting the hyperspace by drilling down deep into the key factors that influence fakes.Detecting the counterfeit products among the real with powerful ensemble machine learning algorithms and analysing them for additional insights like fake scale and content measure.

  • We ensure category wise, Seller wise and Brand wise Fake detection that increases the best information gain.
  • We do perform Hyper parameter tuning that reduces the overhead of being a false positives.
  • The Intelligence of the dashboard is fine tuned to gather more information on the counterfeits and visualize the traps beforehand.
  • AI helps retailers and wholesalers to get aware of the items that they are vending are real or counterfeit. AI in brand safety and counterfeit detection is all about to determine the authenticity of the original products and to create the high economic potential for the businesses.
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